NEXT: Leading Through the New Realities
The world demands more from leaders than ever before.
Today’s leaders face four unprecedented realities relentless change that never slows, AI transformation that rewrites every assumption, a global talent crisis that reshapes organizations and sustainability imperatives that redefine success. Most leadership thinking tackles these challenges separately. NEXT shows you how to navigate all four at once.
Drawing on decades leading one of the world’s most complex organizations across 13 countries, Alain Bejjani distills hard-won insights into a practical framework for leadership in constant flux. From transformation strategy to AI implementation, from building resilient cultures to leading through crisis, this book offers both timeless principles and radical new thinking for unprecedented times.
You’ll discover how to build trust when everything shifts, execute boldly while staying adaptable, develop talent in an AI-augmented future and create sustainable value that lasts. Whether you’re leading a startup, scaling a division or steering an enterprise, NEXT gives you the mindset, behaviours and strategies to lead with confidence when the old rules no longer apply.